Marketing examples

This is where you’ll find some of the marketing material that I’ve created over the years. For variety, I’ve included a press release, a preview of a longer drip campaign, and a longer newsletter. This is just a taste of the kinds of marketing content I’ve produced and clients I’ve worked with. Don’t forget to check out my work on websites and digital media!

Press release for an industry-leading religious publisher

The CSB (short for Christian Standard Bible) is the fastest growing Bible translation in the United States. For over 4 years I maintained the email list for this brand, as well as certain press releases and websites. Below you’ll find a short statement that we sent out to celebrate a milestone for one of our editions. This concise writing was exactly what my client was looking for and they were excited to release it:

In February, the CSB and She Reads Truth celebrated the CSB She Reads Truth Bible becoming the best-selling CSB to date with half a million copies sold! As proud as we are of this accomplishment, we are even more thankful for everyone who has supported the CSB over the last 5 years, and we are humbled by a God who invites us to be a part of his story. Check out this article from Rush to Press to learn more.

Email campaign for a small, cheeky construction company

The Catch-All is an innovative roofing product that many roofing companies use to make their jobs efficient, cost-effective, and safe. They wanted a 10 email drip-campaign that showed their sense of humor while also placing them as experts in their field. I wrote a campaign of punchy, short, funny emails for them. Here are a few:

Subject: A Fight to the Death

Preview: Between The Catch-All, OSB, and Tarps
We set up for a PPV-style battle to the death between three tough competitors: tarps, OSB, and the Catch-All. This was to be a clash for the Ages: Ric Flair vs. Bret Hart vs. Sting; Connor McGregor vs. Jon Jones vs. Royce Gracie.
But not all plans go well. This was total destruction. More like Stone Cold Steve Austin vs. some toddlers, really. Just watch the fight and see for yourself.

Subject: We All Like Dropping Things Off Roofs

Preview: And with the Catch-All, you can do so safely
Let’s be real, half of us got into roofing because we saw David Letterman drop stuff off of a building and thought “Hell yes. That’s what I want to do.” So here we are, doing just that, and showing you that you can safely follow your dreams, as well.

Subject: We’re Tired of Telling You How Great the Catch-All Is

Preview: So hear from our customers!
Hear from some people who are very happy about their purchase of the Catch-All and want you to know that you can also be very happy by dropping the bag on a Catch-All. These are our success stories.

Email for a New York Times bestselling author

I had the pleasure of working with a bestselling author of multiple books. He has cultivated a dedicated following through his compassionate and gentle demeanor, and it was my task to relay that in a monthly meditative newsletter. He eventually came to trust me to write for this newsletter with no input from him – a significant sign of trust from a bestselling author! Here you can read one the monthly newsletters I wrote for him:

Welcome to the October Edition of the [removed for contractual reasons]!

Right now, I’m down in Mexico, chipping away at my next book, which I can’t wait to share with you all! As you can imagine, my brain has been working overtime, but that doesn’t mean I haven’t thought about you. So, here are some things I’ve been pondering lately. I hope they’re helpful!

Inward

Folks often ask me, “Why do I identify with all nine Enneagram types?” I bet you’ve heard this question as well. Maybe you’ve asked it yourself!

When people pose this question to me, I tell them, “You feel that way because you contain all nine types!” Your dominant type is merely the one that best captures who you are. It’s the type that sounds more like you than the other eight.

Here’s a metaphor I like to use to help people understand how this works. Imagine you’re in a house with nine rooms, each of which represents the nine Enneagram types. There will always be one room (your type) that you gravitate towards more than the others. It’s the room in which you feel most comfortable, so that’s where you naturally spend the most time, right? But you can’t stay in one room all the time. So periodically, you’ll visit other “type rooms” in the house, spend a little time in them, and perhaps bring something from one of the other rooms back into your favorite room.

Not too long ago, my wife and I moved into a new house, so I got to experience this phenomenon of finding “my room.” Our home is great – it has a living room with a beautiful fireplace and an office above the garage – yet the room I connected with most was this quirky side room. It’s got blue walls and a blue ceiling, and there’s no apparent reason for me to love it more than any other room in the house. But I do! It’s my Enneagram Four room, I guess. Though I spend most of my time hanging out in my blue room, I frequently dip into the office (let’s call it my One room) and the living room (the Six room). I don’t often peek into the guest room (the Eight room), but it’s there if I need it.

You will visit the other “type rooms” in your home occasionally. It’s inevitable – you sometimes have to walk through or hang out in those rooms. But let’s face it – you have a favorite room. Hang out where you’re comfortable. The resources and gifts found in those other rooms will always be there.

Upward

In The Big Book of Alcoholics Anonymous, coauthor Bill Wilson lays out the 12 steps of AA. Richard Rohr believes “that the Twelve Step program (also known as Alcoholics Anonymous or A.A.) will go down in history as America’s greatest and unique contribution to the history of spirituality.” I agree! The Big Book should be mandatory reading in American literature courses at universities and definitely in seminaries. The spiritual genius of this book has saved the lives of millions and millions of people, including my own. It does what other books and teachers fail to do – acknowledge that addiction is a spiritual disease that requires a spiritual cure.

The Big Book’s goal is to give us a profound, vital spiritual experience that replaces our drive for alcohol or any other addiction, be it sex, nicotine, work, food, gambling, or anything else. These are compulsions that hinder us from being our true, best selves. They negatively affect our relationships with ourselves, our friends and family, and God. We deceive ourselves when we decide that these addictions are of utmost importance and hurt ourselves when we cling to them. The Big Book of Alcoholics Anonymous guides us through surrendering these thoughts to a Higher Power.

If you are interested in reading The Big Book of Alcoholics Anonymous, you can find it free at aa.org. It’s a quick read, but if pressed for time, check out chapter 4, “We Agnostics,” and chapter 11, “A Vision for You.” I’ll leave you with this quote from chapter 11, which only confirms my belief that this is among the most remarkable spiritual texts of our time and country:

“We realize we know only a little. God will constantly disclose more to you and us. Ask Him in your morning meditation what you can do each day for the man still sick. The answers will come if your own house is in order. But you cannot transmit something you haven’t got. See to it that your relationship with Him is right, and significant events will come to pass for you and countless others. This is the Great Fact for us.

Abandon yourself to God as you understand God. Admit your faults to Him and to your fellows. Clear away the wreckage of your past. Give freely of what you find and join us. We shall be with you in the Fellowship of the Spirit, and you will surely meet some of us as you trudge the Road of Happy Destiny.

May God bless you and keep you – until then.”

Outward

Thích Nhất Hạnh, the Vietnamese Thiền Buddhist monk, had a mantra that has inspired me since the moment I read it. I’ve had it hanging on the wall in my office for many years.

“Smile, breathe, go slowly.”

This mantra made me wonder if smiling could be a spiritual discipline. It’s possible that in our angry and divisive cultural climate that smiling can be an act of civil disobedience!

What does it look like to work this spiritual practice into our lives? When I go on walks, I intentionally smile at those who walk by me. I don’t know if the folks I smile at are liberals, conservatives, Christians, Buddhists, rich, poor, happy, or depressed. I do know they’re human beings and deserve love. They usually respond with a smile of their own, even if it is a surprised one. But it brightens their day, as it brightens mine when I see their smile. There is a real, almost supernatural power behind a smile.

A smile is a blessing, an encouragement. We can’t know what is happening in strangers’ lives, but we can smile at them. Maybe it moves the needle half a degree in the right direction for them. I consider that a win.

So there’s another challenge for you – smile. It may sound trivial, but you’ll soon realize how life-changing it is. Not just for you, but for those blessed by seeing your joy in a world that strains to rob us of that joy.